Slow Down GPS
Award: Graphite Pencil
Graphite Pencil / Creativity for Good (White Pencil) / Advertising & Marketing Communications - Brand / 2016
In an effort to get drivers to slow down where it matters the most, we’ve developed the sat nav app “Slow Down GPS”. It’s like any other voice navigation app, except for one childish feature: when driving in areas where it's more likely to be children around, the navigation voice automatically switches to a child’s voice. We think of it as a subtle “audio sign” that says “Children at play”.
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