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Toyota Fueled By Everything

Award: Graphite Pencil

Graphite Pencil / Creativity for Good (White Pencil) / Advertising & Marketing Communications - Brand / 2016

Fueled by Everything is an online series of docu-style films, part of the “Turning Point” campaign, that helps introduce hydrogen to a wider mainstream audience. Inspired by the fact that hydrogen is the most abundant element in the universe, the campaign followed Droga5 as they searched for unexpected sources of hydrogen, each bringing its own unique story, and all used in experiments to fuel a Toyota Mirai fuel cell vehicle.

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