Maxis SOS Network
Connecting people when they need it most
2014 saw Malaysia’s worst flooding in living memory. With no power supply and no telco network, people couldn’t call for help or tell loved one’s they were safe.
As Malaysia’s leading telco, Maxis wanted to help those most at risk stay connected.
So we created the SOS Network. A portable, battery-powered mesh network that keeps people connected during disasters.
Any smartphone on any service provider can connect to the SOS Network, allowing users to send messages and photos to anyone in the vicinity.
- Elaine Li
Chief Creative Officer
- Reed Collins
- John Koay
- Matthew Nisbet
- Craig Mason
Executive Creative Director
- Rafael Guida
Worldwide Chief Creative Officer
- Ogilvy & Mather Hong Kong
- Jonathan Ha
- Prabha Alexander
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