In 2015, the Unites States Treasury announced its first-ever social media campaign inviting the public to send in their ideas around the first bill to feature a woman.
The problem is women in America are still far from equal as they're paid much less for the same work as men. Seeing an opportunity to hijack the conversation, the AAUW submitted their own redesign. Instead of a woman's face on a 10 dollar bill we created a woman's face on a bill worth 7.8 dollars, indicating the wage gap. Pay equity immediately took over #TheNew10 conversation.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.