Every year in The Netherlands, 7,500 accidents happen with household chemicals. In most cases the victims are young kids. To encourage parents to use household chemicals safely, we conducted an experiment. This proved that when children are given the choice between a toy and a common household chemical item, more than half went for the chemicals. We also created a mobile test to let all parents test their own children. We communicated the results directly to parents through earned press coverage, an online film, banners and posters displayed at children’s health and vaccination clinics.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.