Downtown fonts/ NEFERTARI
Award: Graphite Pencil
Graphite Pencil / Crafts for Design / Typefaces / 2016
Nefertari is a geometric typeface inspired by the signage of a tourism company called Nefertari located in downtown Cairo; the typeface was derived from Kufic script geometrical letterforms.
Nefertari’s strongest characteristic is a condensed width, which a relatively rare characteristic in Arabic Fonts. The width of the font comes as a solid solution for potential small shop signages which are commonly found in downtown Cairo; the condensed letterforms would save space and adapt to small shop signages while maintaining a strong visual presence as a logotypes or storefronts.
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