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Inferno

Award: Graphite Pencil

Graphite Pencil / Crafts for Advertising / Animation & Illustration for Digital Marketing / 2016

Since Austrian independent newspaper Falter is known for holding up the mirror to society, that’s exactly what we did on the website. Inspired by Dante’s Inferno, we took the users on a dystopian journey through the levels of modern hell. The website was brought to life in dark and gritty black and white look. It was crafted with a combination of traditional and digital media, which allowed the necessary freedom in production and animation while keeping the roughness of analogue drawings. A host of interactions and dramatic sound design made this wild ride a spine-tingling look in the mirror.

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