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Musical Instruments

Award: Wood Pencil

Wood Pencil / Crafts for Advertising / Illustration for Advertising / 2016

The Brief
To communicate Dabur Gastrina’s proven efficacy against gas problems. However, considering it is a distasteful subject,
it needed to be handled in an inoffensive, yet, effective manner.

The Idea
To humourously bring alive the embarrassing sounds an upset stomach can make.

The Result
The campaign created interest amongst the target group, which was evident from rise in sales at over-the-counter medical stores.

  • Musical Instruments
  • Musical Instruments
  • Musical Instruments
  • Musical Instruments
  • Musical Instruments
  • Musical Instruments
  • Musical Instruments

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

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