• Loading…


Award: Wood Pencil

Wood Pencil / Branding / Branding Schemes/Large Organisation / 2016

In order to deliver an identity that could celebrate GWR’s past and present, Pentagram developed a brand personality that expresses a balance between prestigious and straightforward.
‘Prestigious’ relates to GWR’s historic reputation, whilst ‘straightforward’ relates to the role of rail travel as a relevant, democratic service for everyone. The new mark is a continuation of the brand's original insignia, a representation of how the company would have naturally evolved from1948. The primary brand colour is a bespoke green, based on the original ‘dark holly green’ used by GWR.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again