Volvo LifePaint is a unique spray paint turning ordinary objects into high visibility safety gear. Invisible in daylight, but reflective in the glare of headlights. We launched in the sweet-spot of our desired target audience. Partnering with six of the most influential bike shops across London, with an initial supply of 2,000 free cans and a set of posters, POS, social channels and a website for catching people’s interest.
We developed the LifePaint brand design and linked it into the Volvo brand values – human-centric, simple in access, design and use of innovation.
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