• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)


Award: Yellow Pencil

Yellow Pencil / Branded Content & Entertainment / Branded Content & Entertainment - Fiction 1-5 mins / 2016

The GRAMMYs wanted a film to celebrate Kendrick Lamar's record breaking eleven nominations. But we knew this was about more than just music. It was about culture.

His song Alright was not just a hit but had become the anthem for a growing cultural movement in the US. So we decided to take Kendrick back to his hometown of Compton, and put his lyrics of struggle and hope into the mouths of real residents (even the mayor) before surprising them all with an impromptu performance by Kendrick himself.

  • Compton
  • Compton
  • Compton
  • Compton
  • Compton

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again