• Loading…

LifePaint

Award: Wood Pencil

Wood Pencil / Branded Content & Entertainment / Branded Content & Entertainment - Live Experience / 2016

Volvo LifePaint is a spray paint for clothing. Invisible in daylight, but reflective in the glare of headlights. We created a documentary style film to illustrate the nature of the problem on London’s streets featuring LifePaint. This film coincided with six launches across London, in the capital’s most influential bike shops, supported by a Volvo owned web/microsite, social, PR, POS and retail.

  • LifePaint
  • LifePaint
  • LifePaint
  • LifePaint
  • LifePaint

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again