LifePaint
Award: Wood Pencil
Wood Pencil / Branded Content & Entertainment / Branded Content & Entertainment - Live Experience / 2016
Volvo LifePaint is a spray paint for clothing. Invisible in daylight, but reflective in the glare of headlights. We created a documentary style film to illustrate the nature of the problem on London’s streets featuring LifePaint. This film coincided with six launches across London, in the capital’s most influential bike shops, supported by a Volvo owned web/microsite, social, PR, POS and retail.
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