The book needed to reflect the NOPI experience: a mixture of white marble, golden brass, dynamic art and fast pace. To do this we took the simple golden ‘O’ of the NOPI logotype (Here Design had previously designed this) and made this a central visual motif to the whole book. This first appears on the cover as the ‘O’ of the archetypal Ottolenghi shakshuka pan, which we printed with oxidative inks and a gold foil rim to give the cover an authentic tactility. This ‘O’ motif is then carried through the book with chapter openers with different golden rings incorporated in illustrations.
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