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Award: Wood Pencil

Wood Pencil / Writing for Advertising / Writing for Film Advertising / 2015

By pushing yourself you can surpass perceived limits. This philosophy is the foundation of the Honda brand, and has been fundamental in the development of its new range and continuing innovations. Rather than just telling the story of Honda's spirit and commitment, with this spot, Wieden+Kennedy London encouraged viewers to feel that spirit for themselves. Intercut with glimpses of the Honda's 2015 range, a manifesto is delivered one word at a time, with the pace increasing throughout the film, challenging viewers' reading speed and inviting them to feel the joy of pushing their limits.

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