Keep up to date with D&AD news, interviews and case studies.

Subscribe
  • Loading…

Google Made with Code

Award: Wood Pencil

Wood Pencil / White Pencil - Creativity for Good / Advertising & Marketing Communications - Brand / 2015

Although technology continues to become an increasingly important aspect of all our lives, women still aren't adequately represented in the companies and boardrooms that make technology happen. When Google asked Red & Co to inspire a million girls to code, they launched a mobile-first platform to capture girls' imaginations with a curriculum of 13 creative coding projects. The aim was to show young girls that coding is connected to the things they love: music, fashion and art. Along with the coding platform, twelve documentaries built role models, and an anthem film showcased the potential of code to tutors and students alike.

Register Now to
Keep Reading

Once registered you will have access to this article and all other feaures, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again