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Petroleum Hurts

Award: Wood Pencil

Wood Pencil / White Pencil - Creativity for Good / Design - Not for Profit / 2015

Many people aren't aware of the damage oil drilling does to our environment and the creatures that share it with us. Greenpeace pays close attention to pollution, and wants to promote open, informed public debate about society's environmental choices. Raising awareness of the issue, Publicis Shanghai produced a specimen box installation demonstrating the damage oil drilling does to animals. The piece was displayed in the Shanghai Natural History Museum, together with fossil specimens of marine creatures. Photography of the piece was also used in posters and press ads.

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