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Corrective Action

Award: Wood Pencil

Wood Pencil / Radio Advertising / Radio Advertising Campaigns / 2015

The Lane Assist system corrects the driver's steering whenever they unintentionally veer off the road. Grabarz & Partner sought to communicate the benefits and significance of this system in a striking radio ad campaign. By transposing nonsensical words into spoken dialogue, they contrasted the utility of Lane Assist with the often unhelpful autocorrections made by smartphones, demonstrating that autocorrect isn't always as helpful as it is on the street.

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