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Award: Wood Pencil

Wood Pencil / Radio Advertising / Tactical Radio Advertising / 2015

Kroger is an American supermarket chain that supports a US law which permits people to carry loaded guns inside its stores. In a series of blunt radio ads from Grey Toronto, real phone calls made to Kroger staff underline the absurdity of its policies, which state that pets and children's scooters are forbidden from its stores but loaded assault rifles are welcome.

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