Wood Pencil / Radio Advertising / Radio Advertising over 30 seconds / 2015
Throughout history, countries have introduced foreign animal species into their biological ecosystems to control pests, be farmed or hunted as game. Inevitably, the foreigners escape, multiply and cause devastation to the natural surroundings. This radio campaign draws a parallel between this and the act of introducing a foreign part into the mechanical environment of a Honda. What seems like a clever, economical decision can actually wreak havoc on engines.
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