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Award: Wood Pencil

Wood Pencil / Radio Advertising / Radio Advertising over 30 seconds / 2015

This radio campaign from Ogilvy & Mather Hong Kong lets people know that whoever they are, whatever they do, and however they made it in life, there's a chicken meal just for them at KFC. Through song, the ads chronicle the lives and dreams of a transgender stunt double, a graceless dancer, an unskilled sudoku player and an illiterate blogger.

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