Talking is Teaching: Talk, Read, Sing
Award: Graphite Pencil
Graphite Pencil / Product Design / Interactive Design for Products / 2015
Lower-income children hear 30 million fewer words than affluent children do and that has lifelong implications for learning and success. Goodby Silverstein & Partners San Francisco created a line of onesies, shirts, blankets and towels that double as educational tools to prompt parents to talk, read and sing to their children. The designs feature graphics and prompts optimised for learning based on the child's age and environment. The clothing line provided paediatricians with a means to start difficult conversations around parenting, and provided parents with an easy way to transform everyday life into an opportunity to talk, read and sing.
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