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It Fits

Award: Wood Pencil

Wood Pencil / Press Advertising / Press Advertising Campaigns / 2015

In a clever press campaign from AlmapBBDO, these ads demonstrate that just because something fits, it doesn't mean it's right. Referencing the importance of using Volkswagen original parts, we're presented with shapes that resemble rabbits and ducks but are actually that of their predators.

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