It Fits
Award: Wood Pencil
Wood Pencil / Press Advertising / Press Advertising Campaigns / 2015
In a clever press campaign from AlmapBBDO, these ads demonstrate that just because something fits, it doesn't mean it's right. Referencing the importance of using Volkswagen original parts, we're presented with shapes that resemble rabbits and ducks but are actually that of their predators.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.