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Erase the Difference

Award: Graphite Pencil

Graphite Pencil / Press Advertising / Press Advertising Campaigns / 2015

Social inequality in Mexico is very common but, for many, the enormous gap between social classes continues to go unnoticed. CDC and Banamex sought to expose this injustice in a way that was so surreal it was hard to believe. By contrasting wealth with poverty using aerial photography that looked manipulated, they could create conversation and help erase the difference.

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