Get Adopted
Award: Wood Pencil
Wood Pencil / Press Advertising / Press Advertising / 2015
To portray Pedigree as a brand not just committed to offering premium dog food, but a brand that cares about dogs, BBDO Proximity Dusseldorf produced a press campaign that addressed adoption in an emotional way. They inverted the roles and presented people whose lives would be happier if they were 'adopted' by a dog.
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