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Cans of Positivity

Award: Wood Pencil

Wood Pencil / Press Advertising / Press Advertising Campaigns / 2015

Campbell's canned soups were rarely being consumed as people were beginning to forget about the brand. Y&R Kuala Lumpur helped increase consumption by reconnecting with the target market that had once loved Campbell's, and giving them the many reasons to enjoy the soups.

  • Cans of Positivity
  • Cans of Positivity
  • Cans of Positivity
  • Cans of Positivity
  • Cans of Positivity
  • Cans of Positivity

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