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Bad Fit

Award: Wood Pencil

Wood Pencil / Press Advertising / Press Advertising / 2015

In typically tongue-in-cheek style, this outdoor poster and press campaign from adam&eveDDB humorously highlights a familiar peril of waiting too long to visit the sale. In each execution, the photographic style looks typical of fashion advertising at first glance. However, closer inspection reveals that the clothes on the models are comically under or oversized.

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