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Don't Make-up and Drive

Award: Graphite Pencil

Graphite Pencil / Press Advertising / Press Advertising / 2015

Many women do their make-up while driving, a habit that's as dangerous as texting. Despite this, there are few campaigns on the subject. So, Fiat collaborated with Leo Burnett Brazil to create a social responsibility campaign focussed on women. The striking press ads depict the explosive aftermath of car accidents on the streets what could be any city. But, instead of shrapnel and fire, the explosions are made of make-up, highlighting the potential consequences of not concentrating at the wheel.

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