Don't Make-up and Drive
Award: Graphite Pencil
Graphite Pencil / Press Advertising / Press Advertising / 2015
Many women do their make-up while driving, a habit that's as dangerous as texting. Despite this, there are few campaigns on the subject. So, Fiat collaborated with Leo Burnett Brazil to create a social responsibility campaign focussed on women. The striking press ads depict the explosive aftermath of car accidents on the streets what could be any city. But, instead of shrapnel and fire, the explosions are made of make-up, highlighting the potential consequences of not concentrating at the wheel.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.