Tinka Lottery is the biggest lottery in Peru. Winning it could make you a millionaire. But to become one, you must first choose six numbers. In these deft press ads, Publicis Peru demonstrate that the right numbers can completely change your world, taking you from the person towing the plane, to a passenger in it.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.