Change Your Life
Award: Wood Pencil
Wood Pencil / Press Advertising / Press Advertising Campaigns / 2015
Tinka Lottery is the biggest lottery in Peru. Winning it could make you a millionaire. But to become one, you must first choose six numbers. In these deft press ads, Publicis Peru demonstrate that the right numbers can completely change your world, taking you from the person towing the plane, to a passenger in it.
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