Uniforms For The Dedicated is a Swedish menswear label with a business model based on sustainable fashion. To help them reinforce their role as advocates for this cause, DDB Stockholm created the Rag Bag, a shopping bag that encourages and facilitates recycling. Once newly purchased items have been removed, the bag can be turned inside out, becoming a sealable package people can use to donate unwanted garments. The bag is available to any brand, and proves that a small but significant design modification can have enormous impact.
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