Uniforms For The Dedicated is a Swedish menswear label with a business model based on sustainable fashion. To help them reinforce their role as advocates for this cause, DDB Stockholm created the Rag Bag, a shopping bag that encourages and facilitates recycling. Once newly purchased items have been removed, the bag can be turned inside out, becoming a sealable package people can use to donate unwanted garments. The bag is available to any brand, and proves that a small but significant design modification can have enormous impact.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.