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Dew Bottle Tool

Award: Wood Pencil

Wood Pencil / Packaging Design / Innovative Packaging Design / 2015

Mountain Dew's core audience are practitioners of extreme sports and, amongst them, skateboarders. Skaters spend much of their time conquering new tricks and improving what they already know. The rest of their time is spent repairing their skateboards due to the tricks they can't yet land properly. To build upon Mountain Dew's relationship with this culture, Sancho BBDO developed the Dew Bottle Tool, a unique bottle cap that helped skaters repair their boards.

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