Dew Bottle Tool
Award: Wood Pencil
Wood Pencil / Packaging Design / Innovative Packaging Design / 2015
Mountain Dew's core audience are practitioners of extreme sports and, amongst them, skateboarders. Skaters spend much of their time conquering new tricks and improving what they already know. The rest of their time is spent repairing their skateboards due to the tricks they can't yet land properly. To build upon Mountain Dew's relationship with this culture, Sancho BBDO developed the Dew Bottle Tool, a unique bottle cap that helped skaters repair their boards.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.