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Tea Time Stories

Award: Wood Pencil

Wood Pencil / Packaging Design / Packaging Design / 2015

With Tea Time Stories, we can enjoy not just the flavour and aroma of tea, but the time time we spend waiting for it to brew, too. Hakuhodo Tokyo have redesigned the traditional tea bag and reimagined it as a pop-up picture book, with delicately designed figurines that spring to life when set upright. Each of the ten tea bags comes presented in its own uniquely coloured pouch, with each scene accompanied by a title and short story. The tea bags serve to stimulate our imaginations as our tea brews, infusing idle time with narrative and charm.

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