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Magic Tape

Award: Wood Pencil

Wood Pencil / Packaging Design / Innovative Packaging Design / 2015

Magic Tape by Scotch is an adhesive tape that makes tears in paper magically disappear. Kolle Rebbe needed to demonstrate the advantages of the product by developing packaging and point-of-sale materials that leapt out against competitor products. To kindle intrigue at first glance, they developed packaging for Magic Tape that was a magic trick itself: it made the tape disappear. This illusion of an empty box was created by tilting a specially designed ultra-thin mirror to just the right angle, allowing the tape to be invisibly stowed.

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