• Loading…

Magic Tape

Award: Wood Pencil

Wood Pencil / Packaging Design / Innovative Packaging Design / 2015

Magic Tape by Scotch is an adhesive tape that makes tears in paper magically disappear. Kolle Rebbe needed to demonstrate the advantages of the product by developing packaging and point-of-sale materials that leapt out against competitor products. To kindle intrigue at first glance, they developed packaging for Magic Tape that was a magic trick itself: it made the tape disappear. This illusion of an empty box was created by tilting a specially designed ultra-thin mirror to just the right angle, allowing the tape to be invisibly stowed.

Register Now to
Keep Reading

Once registered you will have access to this article and all other feaures, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again