Nongfu Spring Mineral Water
Award: Wood Pencil
Wood Pencil / Packaging Design / Packaging Design / 2015
Nongfu Spring is one of China's leading bottled water manufacturers. The design for this range, produced for high-end hotels, bars and restaurants, had to convey the quality of the water and tell the story of its unique source, an underground spring at the foot of Changbai Mountains, a volcanic region in northern China. The screen-printed design pays homage to the source by depicting indigenous species, and is accompanied by copy that reveals facts about the region. A variety of flora decorate the still variants, while fauna adorns the sparkling, not only to educate but also build a sense of collectibility. The shape of the bottle was designed to resemble the soft and elegant lines of a water droplet, reflecting the purity of the product.
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