• Loading…

Nongfu Spring Mineral Water

Award: Wood Pencil

Wood Pencil / Packaging Design / Packaging Design / 2015

Nongfu Spring is one of China's leading bottled water manufacturers. The design for this range, produced for high-end hotels, bars and restaurants, had to convey the quality of the water and tell the story of its unique source, an underground spring at the foot of Changbai Mountains, a volcanic region in northern China. The screen-printed design pays homage to the source by depicting indigenous species, and is accompanied by copy that reveals facts about the region. A variety of flora decorate the still variants, while fauna adorns the sparkling, not only to educate but also build a sense of collectibility. The shape of the bottle was designed to resemble the soft and elegant lines of a water droplet, reflecting the purity of the product.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again