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Imagination Changes the World

Award: Wood Pencil

Wood Pencil / Packaging Design / Packaging Design / 2015

Eponte is an educational children's stamp toy that inspires imagination not only through the product, but also its packaging. At first glance, the packaging appears to present positive images. However, each image is actually a motif for environmental and social issues. By altering the point of view, the images change to depict something more menacing, supporting Eponte's message that we can change the future simply by looking at the world from different angles. Not only did the packaging stimulate children's creativity, it taught many parents about how that same imagination can change the future.

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