• D&AD Awards 2019
    Early Bird Deadline: 12 Dec
  • Early Bird Deadline: 12 Dec
Enter Now
  • Loading…

Pack Attack

Award: Wood Pencil

Wood Pencil / Outdoor Advertising / Poster Advertising Campaigns / 2015

To prove cats can't resist Temptations, adam&eveDDB introduced 15 cats to a whole box of the treats. The result was beautifully destroyed packs that were shot and turned into a poster campaign that tells a simple story of product irresistibility. An online film showed how the posters were created, with ravenous cats ripping the packs apart. adam&eveDDB invited people to share their own ravaged packs using #packattack, creating a fully integrated campaign.

Register Now to
Keep Reading

Once registered you will have access to this article and all other feaures, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again