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The Unwanted

Award: Wood Pencil

Wood Pencil / Outdoor Advertising / Poster Advertising Campaigns / 2015

Situation Sthlm is a street newspaper sold by some 700 homeless people in Stockholm, helping them pay for food and shelter. But, as the number of homeless people increase, it becomes more and more difficult to sell the magazine, as the people of Stockholm become indifferent to the issue. Through this blunt poster campaign, INGO sought to reach out to more potential sellers. At the same time, the posters starkly illustrated the plight of the homeless, acting as an awareness message to the public.

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