Colour has power. It evokes memories, creates moods and stirs emotions. Valspar wanted to visualise this power in a new and captivating way. This poster series from FCB Chicago embodies the power of colour to transport and delight. An evolution of the original Cityscape series that used dripping paint living within the negative space, this new series uses the same premise to reveal natural landscapes. Traditional screen printing methods were used to create the posters, with one important ingredient, actual Valspar house paint.
Chief Creative Officer
- Kristin Haley
- Julie Regimand
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