• Loading…

All Runners Welcome

Award: Wood Pencil

Wood Pencil / Outdoor Advertising / Poster Advertising Campaigns / 2015

With the help of illustrator Geoff McFetridge, BBDO New York created a quirky cast of running characters to demonstrate the inclusiveness of Foot Locker. Each illustration was a lighthearted invitation, allowing runners to look for themselves and their friends amongst the playful characters. Runners who follow other runners too closely. Runners who occasionally get hit by birds. Runners whose silly running embarrasses their running friends. The campaign was hugely successful in positioning Foot Locker as an understanding and supportive partner in the running community.

  • All Runners Welcome
  • All Runners Welcome
  • All Runners Welcome
  • All Runners Welcome
  • All Runners Welcome
  • All Runners Welcome

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again