In some countries, Mini Babybel is subject to troublesome misconceptions. Because of its brightly coloured wax casing, it's misjudged as a snack that couldn't possibly be natural. To combat these preconceived ideas, Y&R Paris sought to remind people that Babybel is, in fact, made from 98% milk. Y&R created posters that present iconic milk containers, such as bottles, cartons and jugs, encased in signature red wax to suggest that Babybel too, is full of milk.
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