• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Red Wax Mini Babybel

Award: Wood Pencil

Wood Pencil / Outdoor Advertising / Poster Advertising Campaigns / 2015

In some countries, Mini Babybel is subject to troublesome misconceptions. Because of its brightly coloured wax casing, it's misjudged as a snack that couldn't possibly be natural. To combat these preconceived ideas, Y&R Paris sought to remind people that Babybel is, in fact, made from 98% milk. Y&R created posters that present iconic milk containers, such as bottles, cartons and jugs, encased in signature red wax to suggest that Babybel too, is full of milk.

  • Red Wax Mini Babybel
  • Red Wax Mini Babybel
  • Red Wax Mini Babybel
  • Red Wax Mini Babybel
  • Red Wax Mini Babybel

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again