Turning Packaging into Education
Award: Wood Pencil
Wood Pencil / Outdoor Advertising / Poster Advertising/Free Format / 2015
Every week Colgate delivers thousands of cardboard boxes to rural areas of Myanmar, formerly Burma. By printing posters on the inside of the large cardboard boxes housing their familiar red toothpaste, Colgate identified an opportunity to distribute educational resources to impoverished communities. Y&R Hong Kong, Kuala Lumpur and Yangon collaborated to design a series of informative posters in traditional Burmese illustration styles. The posters are supported with interactive lesson plans, to teach better oral care habits to the next generation of Burmese families.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.