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McMuffin Sunrise

Award: Wood Pencil

Wood Pencil / Outdoor Advertising / Poster Advertising/Enhanced Posters / 2015

Serving as a timely reminder of breakfast at McDonald's, this digital billboard from Cossette Vancouver pulled real-time data to synchronise the rise of an Egg McMuffin with the sun.

  • McMuffin Sunrise
  • McMuffin Sunrise
  • McMuffin Sunrise

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