D&AD Impact Open for Entry | Extended Deadline: 15 Aug D&AD Impact
Extended Deadline: 15 Aug

Enter Now
  • Loading…

Life Time Clock

Award: Wood Pencil

Wood Pencil / Outdoor Advertising / Ambient / 2015

As a result of multiple scandals, Germany has seen a dramatic decrease in organ donors, while 11,000 people are still in need of a donor organ. Each day three of them die. To inspire more Germans to become donors and change the lives of many, Serviceplan Frankfurt focussed on the life of one. Kevin needed a donor heart. Serviceplan built one of the largest hourglasses ever created to represent the short time he had left. The Life Time Clock ran for six months. Without receiving a donor heart in time, Kevin would die. The Life Time Clock made its debut in Stuttgart before going on to tour Germany.

Register Now to
Keep Reading

Once registered you will have access to this article and all other feaures, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again