• Loading…

Trip Out to Sea

Award: Graphite Pencil

Graphite Pencil / Mobile Marketing / UX, Interface & Navigation for Mobile Marketing / 2015

Guy Cotten, a leading manufacturer of marine clothing and safety equipment, wanted to make wearing a life jacket a reflex among French people. So, in a brutal and innovative interactive video, CLM BBDO underscored the importance of life jackets by letting people experience what it's like to drown at sea. Told from a first-person perspective, the video opens as a man is knocked from his sailboat. The viewer then takes over, and has to scroll continuously to keep him on the surface. Viewers tire quickly, physically and psychologically. Eventually they give up and the man to succumbs to the sea. The video gives an impression of just how much physical and mental endurance is required to stay afloat without a life jacket. Launched without a media plan in April 2014, the campaign got people talking all over the world.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again