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Beats Music

Award: Wood Pencil

Wood Pencil / Mobile Marketing / Mobile Apps / 2015

Beats Music is an online music streaming service that combines algorithm-based personalisation with expert human curation to offer the right music, wherever you are, whatever you're doing. From the start, Beats Music was designed to be mobile first. The interface was meant to feel simple to use, and connected to the culture and emotion of music.

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