Honda's sales were in decline across Europe. The average age of buyers had risen to 62. People chose the brand for rational reasons. This interactive video demonstrates the crazier, more impulsive side of Honda. The Other Side seems to tell the story of a man calmly picking his kids up from school in the Civic. But, whenever viewers type R, they see that same man driving the Civic Type R, acting undercover in a police sting operation. The stories run in perfect parallel, seamlessly transitioning at the viewer's will. The campaign site was visited 2.3 million times with 1.8 million unique visitors.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.