• Loading…

The 24 Hour Ad Break

Award: Graphite Pencil

Graphite Pencil / Integrated & Innovative Media / Innovative Media / 2015

Norwegian bank DNB has a 24-hour customer service. Customers can call and receive great financial advice all day and all night. But not everybody knew that. Try/Apt decided to spread the news by creating the world's first 24-hour ad break. Instead of the usual four week campaign, DNB bought every single ad break on Norway's biggest commercial TV channel for an entire 24 hours, and invited the entirety of Norway to impart their valuable advice on any subject. Topics ranged from gardening tips to philosophical guidance. During the 24 hours DNB shared over 1,000 homemade film clips, totalling 2.5 hours of content, reminding everybody that if they need advice from their bank, they can always call DNB.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again