Every year, dog food brand Eukanuba gives its clients a calendar as an end-of-year gift. The brand wanted to turn this gift into something useful. Brazilian agency Africa created a calendar that reminds owners to walk their dogs everyday, as well as to keep the city clean. Its pages are printed on plastic waste bags that can easily be torn off and taken on walks. The calendar was sent to pet stores and proved a big hit with customers. Africa brought dogs closer to their owners and owners closer to Eukanuba.
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