Nike Free Box
Award: Wood Pencil
Wood Pencil / Graphic Design / Direct Mail (Graphic Design) / 2015
The Nike Free 5.0 is Nike's most flexible shoe ever and deserved to be presented in a very special way. The Nike Free Box is one third of the size of an original Nike shoebox and uses much less cardboard. Most importantly, the box demonstrates the incredibly flexibility of the new model without even showing you the shoe.
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