Visa's Dream2Advance initiative is an online collaborative platform that inspires and enables young Indians to come together to create positive change. Visa wanted to demonstrate how the brand breaks down barriers to allow progress and advancement. Women in rural India have no time to access education. So, if women couldn't come to schools, BBDO India and Visa would bring the schools to them. The sari is an article close to Indian women, seen not just as an item of clothing but also a cradle, a rug, a curtain. BBDO printed school lessons on saris, weaving something beautiful with something that would empower them, education.
Are you credited on this winning entry?
There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.