Unlimited Gravy
Award: Wood Pencil
Wood Pencil / Graphic Design / Posters (Graphic Design) / 2015
In the Philippines, it's almost impossible to eat KFC chicken without its trademark gravy. Filipinos love it so much that the fast food chain offered unlimited gravy. In KFC stores, gravy is poured from a pitcher not just on chicken, but also on mashed potato, fries, even on rice. This poster illustrates what customers love about KFC: unlimited gravy that keeps on pouring.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.